Fonds - Ipsos Canada Public Affairs Data Collection

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Ipsos Canada Public Affairs Data Collection

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  • 2001 - ? (Creation)
    Creator
    Ipsos Canada

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68 datasets

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(1974-)

Administrative history

Ipsos Canada is the Canadian division of Ipsos Group, a global market research and consulting firm headquartered in Paris France. Ipsos Canada has a number of research specializations including: Marketing Research; Advertising and Media Research; Public Affairs Research; Loyalty Research; and Survey Management, Data Collection and Data Delivery.
Ipsos Public Affairs conducts polling research on behalf of clients in government, public, corporate and non-profit sectors on such topics as elections, government policy, and current events.
Ipsos Group S.A. was founded in 1975 by Didier Truchot. In 2000, Ipsos took over the Angus Reid Group, a Canadian polling firm founded in Winnipeg in 1979. The company briefly operated as Ipsos Reid before becoming Ipsos Canada.

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Scope and content

Each dataset typically includes the survey results (held in a data file), a questionnaire, and a data dictionary. Also included are some interpretive reports. Survey results, held in a tabular file format, hold all the information acquired in the survey from each respondent. This information is derived from the survey’s questions; and possible variables and different answers to questions is summarized in the data dictionary. When available, interpretive reports developed by the research unit offer statistical tables and analysis to the survey’s end user. All these accompanying files and documentation enrich the survey results by contextualizing the data through its original questions and often by offering interpretive analysis.

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Datasets available via Dataverse: https://dataverse.scholarsportal.info/dataverse/Ipsos

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