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Ipsos Canada is the Canadian division of Ipsos Group, a global market research and consulting firm headquartered in Paris France. Ipsos Canada has a number of research specializations including: Marketing Research; Advertising and Media Research; Public Affairs Research; Loyalty Research; and Survey Management, Data Collection and Data Delivery.
Ipsos Public Affairs conducts polling research on behalf of clients in government, public, corporate and non-profit sectors on such topics as elections, government policy, and current events.
Ipsos Group S.A. was founded in 1975 by Didier Truchot. In 2000, Ipsos took over the Angus Reid Group, a Canadian polling firm founded in Winnipeg in 1979. The company briefly operated as Ipsos Reid before becoming Ipsos Canada.